Your engineering team is shipping. Your product, brand, and site still reflect the company you were eighteen months ago. Raft closes that gap in four weeks — brand first, then the product that expresses it.
Why four weeks, not three: most sprints pick one lane. This does both, in the order that actually works.
01
Define — Week 1
Direction-setting. Positioning, audience, and the design foundation everything else builds on.
02
Brand — Week 2
Identity system: typography, color architecture, voice, and an investor-ready deck template.
03
Product — Week 3
5–10 high-fidelity screens, interactive prototype, edge cases mapped, built on the Week 2 system.
04
Systemize — Week 4
Tokenized component library, fully documented handoff, recorded engineering walkthrough. Your team builds on it without you in the room.
An IPO on Nasdaq. Acquisitions by HPE and Tecsys. Companies still running and growing years later. Here's what the people who hired us early have to say about it.
LegalOn
Current Project · $200M+ funded
“Lance seamlessly connected LegalOn’s U.S.-born brand with the cultural context of Japan. The brand architecture and framework he created gave us a clear way to express our core idea of ‘ON’ while keeping the brand cohesive as our product portfolio expanded.”
— Rin Yano, Chief Design Officer, LegalOn
Cloud Cruiser
Acquired by HPE, 2017
“LinkedIn only lets me rate Lance high on three attributes, but he actually delivers high on all: great results, personable, expert, good value, on time, high integrity and creative. Finding all of these in one person is very rare.”
— Karla Haley, Director of Demand Generation, Cloud Cruiser
Health Catalyst
IPO'd on Nasdaq, 2019 · ~$292M revenue
“Lance, and his team, did a fantastic job helping our company launch its new brand identity. He was directly involved in all aspects of the project, including the brand redesign strategy as well as the creative implementation on our fully redesigned website and other collateral.”
— Dan Burton, CEO at the time
OrderDynamics
Acquired by Tecsys, 2018
“I first worked with Lance's team at OrderDynamics on a website redesign. I thought their work was great and brought them in to redo our website at Leadspace. We went through an RFP process and reviewed several other vendors, but Lance's team stood out in terms of their creative talent and their unique experience in designing B2B websites focused on generating leads.”
— Kylee Hall, Director of Product Marketing, OrderDynamics and Leadspace
Leadspace
Still operating, still shipping
“Lance and his team did an amazing job redesigning Leadspace.com. Really cutting edge work that helps us stand out in the competitive predictive analytics market. They were also great to work with, patient with our requests but helped guide us with a clear and thoughtful approach to design.”
— Damon Waldron, Director of Demand Generation, Leadspace
No hourly billing. No scope creep. No junior handoff. Just a fixed price for senior judgment, delivered in four weeks.
Core
Ideal for teams with some existing design foundation. You need a brand system and a working product to show investors and early customers, without the full weight of a mature product surface yet.
What's included$28,000
50% to start · 50% at delivery
Reserve your sprint →
Full System
Ideal for teams starting closer to zero. You need the full brand system and a broader product surface mapped and built, ready to hand to engineering across your whole app, not just a few key screens.
What's included$34,000
50% to start · 50% at delivery
Reserve your sprint →
After the sprint
Land & Expand
Ongoing fractional design leadership, roughly 15 hours a week, for teams that want to keep the brand and product functions running well without a full-time hire.
$10,000/mo
Currently taking a limited number of sprint engagements in exchange for case-study rights. If you're an early yes, the terms reflect that.
LegalOn
Brand & Product
View project →
Walmart
AI shopping experience
View project →
Adobe Express Photos
0-to-1 AI product
View project →
Leadspace
B2B website redesign
Rally Health
Consumer health platform
Fitbit
In-Store iPad App
Besure
Crowdfunded Insurance
Every sprint includes an AI-ready design system, not just Figma files. Your brand rules, tokens, components, and DESIGN.md stay usable by your team and your AI tools long after the sprint ends.
See how it works →You're working directly with someone who's led design at Adobe and Walmart scale, not delegating to a junior contractor. The output is also a full system, brand and product together, not a one-off deliverable.
The Full System Sprint covers most funded startups' core surfaces. Larger scopes are quoted directly after the fit assessment call.
Yes. Raft operates bilingually across the US and Japan.
Most teams either take what's delivered and run with it in-house, or move into the Land & Expand fractional retainer to keep shipping with continued design leadership.
Sprints typically start within four weeks of booking a fit assessment call, depending on current availability. Book a call to find the next open slot.
Yes. Happy to sign an NDA before any detailed discussion, just ask.
AI tools are powerful, but they don't know which choices are right for your specific business. The value isn't the AI, it's twenty years of judgment directing it: knowing what to build, when it's right, and how to get there fast. Without that direction, AI accelerates guesswork just as easily as it accelerates good decisions.
The Sprint is a fixed, one-time engagement that builds your brand and product foundation from the ground up. AI-Ready Design Systems is for teams that already have a system in place and want it restructured so their team and their AI tools can work from it directly. Most funded startups start with the Sprint.
Share a brief below and you'll get a scoping note and timeline back within 48 hours, or book the 30-minute call directly if you'd rather talk it through first.