A closer look at what's next.
Essays on how AI is changing design, and what it means for the brands and products we build.
I Built a Version of My Website for Machines. Here’s What I Learned.
A terminal-styled second home page turned into a 60-day test of how AI systems actually read a website, and exposed the contradictions hiding in my own site.
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5 Best Brand and AI Product Design Studios for Startups in Los Angeles (2026)
Five Los Angeles design partners, five different strengths. A practical guide for AI startups choosing between brand, product UX, design systems, and engineering.
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Introducing the Design Foundation Sprint
AI didn't close the gap between engineering and design at funded startups. It widened it. Introducing the Design Foundation Sprint, a fixed four-week engagement for the moment right after you raise.
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Why I Built a Raft, Not a Ship
On choosing to build something built to move with change, rather than something built to look finished.
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Stop Adding AI to the Design Process. Re-engineer It.
Putting AI into every stage of a broken process just makes the same process run faster. Re-engineering the workflow itself—not bolting tools onto it—is the harder, more necessary work.
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The AI-Native Designer Was Only Phase One
A team of faster designers can be a slower team. We spent the past year obsessed with getting individual designers faster with AI. Fair enough, most of us figured that out. But make seven designers faster and you don't get a faster team. You get seven private workflows, seven definitions of done, and a coordination problem nobody's talking about.
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How I Use AI
The designers who thrive in the AI era aren't just fluent with the tools—they know exactly where human judgment takes over. This is my journey from cautious observer to AI-native practitioner, learning what to collaborate on and what to protect.
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Designing for Awareness: How Multimodal AI Is Reshaping the Future of Interaction
For most of its history, AI has been blind and deaf—reasoning only from text. Multimodal AI changes what design is responsible for: not just interfaces, but what a system notices, remembers, and knows when to leave alone.
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