Adobe Express Photos
0-to-1 AI Product Design
Adobe wanted to democratize image editing. Adobe's new AI-powered desktop image editor transforms complex editing into one-click operations, making professional-quality enhancement accessible to marketers, SMBs, office workers, and consumers. The app bridges Adobe's ecosystem by serving as both a powerful standalone editor and a gateway to Adobe Express, where users leverage their enhanced images to create compelling marketing materials and presentations.
OUR ROLE
Human-Centered AI Strategy, Cross-Functional Collaboration, AI-Driven Innovation & Experimentation
25M
PROJECTED INSTALLATIONS
34%
INCREASE IN EXPRESS MAU
Professional editing tools are too complex for everyday users
Complex desktop image editors overwhelm non-creative users who need quick, professional results.
One-click AI editing, simplified for everyone
AI-powered editor simplifies editing through contextual assistance and one-click generative AI enhancements.
“As a leader, Lance encourages the team to think outside the box and explore new ideas, and creativity is welcomed. Lance balances creativity with practicality to ensure concepts are imaginative and feasible.”
Beate Fritsch
Sr Design Manager, Adobe Acrobat
