Walmart's AI-First Shopping Experience
AI Commerce Strategy & Product Design
Ambitious with AI, careful with trust
Design lead for a next-generation AI shopping experience serving millions of customers, reimagining product discovery from TVs to fashion through multimodal search, GenAI recommendations, and AR. Four capabilities shipped into the vision: multimodal search combining voice, photo, and video with visual recognition; an AI shopping wizard that asks contextual questions and uses AR to place products in a customer's actual room; GenAI fashion discovery with virtual try-on and personalized style profiles; and intelligent product comparison that surfaces evidence rather than specs.
OUR ROLE
AI Commerce Strategy, Design Vision, Multimodal & AR Product Design, Cross-Functional Leadership
540M+
CUSTOMERS AND VISITORS REACHED
4
AI CAPABILITIES DEFINED
Ambitious with AI, careful with trust
Search is a core experience used by millions daily. Introducing AI aggressively risked eroding trust by replacing familiar behaviors too quickly.
AI layered onto search, not replacing it
Layer AI onto search rather than replace it. Treat AI features as a two-way door built on top of a stable one-way door, so the team could move fast without gambling the core experience.
“Lance is super collaborative, constantly iterating on the vision and staying focused on building realistic, user-centered designs. He's found creative, scrappy ways to explore new ideas and move things forward.”
Keshav Agrawal
Sr Director of Product, Walmart
