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A man and a woman in a wide-brim hat, part of the Modere lifestyle brand campaign, with the Modere wordmark.

Modere eCommerce

Japanese Market Platform Redesign

A global brand, unmistakably Japanese

Modere.co.jp rebuilt from a transactional storefront into a community-powered wellness platform. The work covered personalized discovery, a redesigned product and category experience, community content, and brand storytelling — all built to meet how Japanese wellness consumers actually evaluate and decide, without fragmenting the global brand.

OUR ROLE

Human-Centered Personalization Strategy, Culturalized Experience for Japan, Cross-Functional Leadership

+45%

REPEAT ENGAGEMENT

+30%

CONVERSION

A global brand, unmistakably Japanese

The Japanese storefront lacked the personalization and trust-building that wellness shoppers in Japan rely on before buying.

Rebuilt around discovery and community, localized for Japan

Rebuild the platform around discovery and community content, localizing the experience to Japanese expectations while keeping the global brand system coherent.

“Lance helped us transform Modere Japan from a transactional storefront into a trusted, culturally relevant wellness experience that significantly improved both customer engagement and conversion.”

Ukiko Goto, Innovation Strategist, Modere Japan

Ukiko Goto

Innovation Strategist, Modere Japan

Modere Japan anti-aging serum product page shown on a laptop and smartphone, demonstrating the redesigned bilingual storefront. Grid of Modere Japan lifestyle and product photography — models, skincare, supplements, and mineral drinks — used across the redesigned site. Modere Japan personal care category page with hero imagery and featured hair care and skincare products in Japanese. Modere Japan basic skincare category page showing a model portrait next to a grid of skincare products with Japanese pricing and ratings. Modere Japan product detail page for a refreshing cleanser, with ingredient photography and a Japanese product description. Four mobile screens of the Modere Japan site, showing the homepage, a skincare category page, a product detail page, and checkout.
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